Japan House São Paulo『NIHONCHA』展

Japan House São Paulo “NIHONCHA” Exhibition

MATCHA TIME, a Japanese tea supplement, is exhibited at the ``NIHONCHA'' exhibition currently being held at Japan House São Paulo, which was established as a base for Japan's overseas communication. MATCHA TIME is being introduced to people in Brazil as a new way to enjoy matcha and the evolution of Japanese tea culture in modern Japan.

About Japan House Sao Paulo

Japan House São Paulo opened in April 2017 as a base for communicating with the outside world with the aim of further expanding the base of Japanese-minded and Japanese-minded people by disseminating Japan's diverse charms, policies, and initiatives. . In October 2022, the total number of visitors exceeded 2.7 million, and it has become a major facility on Paulista Avenue in the center of São Paulo, Brazil.

About Japan House

Japan House has opened business offices in three cities: Sao Paulo, London, and Los Angeles, and combines activities such as exhibition space, multipurpose space with theater function, merchandise sales, food and beverages, books/web/café, etc. By specifically introducing and presenting topics such as the future of tradition, the heat of popular culture, the power of high technology, and the appeal of diverse foods, we are able to attract even people who have not necessarily been interested in Japan in the past. Our activities target a wide range of people, including:

Japan House São Paulo “NIHONCHA” Exhibition Information

Date: December 5, 2023 - April 7, 2024
Venue: Japan House Sao Paulo 2F

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MATCHA TIME

Tea was once recommended primarily to Zen monks. In Zen Buddhism, which is characterized by rigorous training, eliminating all worldly desires is crucial for attaining enlightenment. Drinking tea was encouraged as a means to clear away distracting thoughts and focus on their practice.

Matcha Time is a matcha powder drink designed to support modern intellectual productivity, brain work, and learning. By combining the wisdom of tea with the concept of supplements, it blends Uji matcha, which is high in caffeine and theanine, with glucose and L-theanine*. This balanced blend provides performance-enhancing ingredients.

MATCHA TIME